Every great idea starts with a “what if?” moment. For us, it began in Australia with a bowl. The OH Bowl® was our first invention — created with vets to tackle one of the biggest hidden problems in pet health: oral health. With its clever textured base, the OH Bowl encouraged dogs to clean their tongues and produce more saliva, naturally helping with fresher breath and healthier teeth and gums.

But we didn’t stop there. We asked: what if licking could do even more? That question led to the world’s very first LickiMat® — and with it, a whole new way to feed and enrich pets.

From day one, LickiMat changed mealtimes. Instead of gulping food in seconds, dogs and cats had to lick slowly across the textured surface, turning every treat into a fun challenge. The simple act of licking keeps pets calm, relieves stress, supports oral health, and yes — keeps mischievous paws busy for longer. Trainers embraced LickiMat as a slow feeder, vets recommended it for enrichment, and pet parents loved the peace and quiet it brought to their homes.

Today, LickiMat has grown into a worldwide favourite with textures, sizes, and designs for every pet — from playful puppies to fussy cats. We’re proud to be the original creators of the lick mat, and even prouder that more than 12 million LickiMats have now been enjoyed by pets around the world.